Do you remember what made you buy your first kettlebell or set of kettlebells?
Do you remember all the hope you had inside for what the kettlebell promised to you?
Do you remember the days between when you placed your order and what seemed like forever before the UPS man delivered it?
I ordered the “starter set” or whatever it was called back then in ’02 – a 4kg, 8kg, 16kg, 24kg, and 32kg.
I remember thinking – “This will make my life so much easier teaching my clients how to use these instead of the Olympic lifts.”
Ok, admittedly, the ad copy for “gorilla shoulders and tree-swinging traps” also “hooked” me. I like the visual aesthetics the kettlebell promised too – and unlike some, I’m not afraid to admit it. 😉
And that brings me to the topic of power.
I’ve been fascinated by power my whole life. Lift more. Do more. Be more. You get the picture.
Power, I think, can be summed up in one word – “More.” More simply means “a greater quantity.”
So how do you develop more “more” – get a “greater quantity of a greater quantity?”
I have to thank Mark Joyner at simpleology.com for helping me with this. Sure, many other people have written all about this topic, but Mark really simplified it for me.
In order to understand how to get more power, you have to understand where you derive your power – you must know the components that make up your power. You have 3 sources of power – 3 sources to “get more.” And in order to get more, you must understand what they are.
I’d normally list all three sources and then define them, but in order to keep us from getting distracted, I’ll just start with one, the least important of the three, which I think will surprise you.
Power Source #1 – Money.
Yup – sticky topic.
But do you remember why you bought your kettlebell? Why you exchanged your hard earned cash for a lump of iron with a handle on top? Quite simply because you thought the value of the kettlebell was equal to or greater than the value of the cash in your hand. Your money was a means for you to buy a solution to whatever problem you thought the kettlebell would solve at the time.
Was it worth it to you? Are you getting your money’s worth?
I can’t answer that question for you, but I can honestly say that I can. Since spending the $700+ on my first set of kettlebells, I have in some way shape or form made back 100x that original cost in either dollar terms or value terms. Let me explain.
When I bought my first set, I was 29. I was 7 months into my personal training business, and it was growing like gangbusters. I am now 38, have bought probably close to 200 kettlebells, maybe more over the last 9 years and the course of my business life, became an RKC and am now a Master RKC – teaching people how to be kettlebell instructors (RKCs) as well as use kettlebells, all as a result of one purchasing decision.
I don’t know about you, but I can honestly say that the kettlebell changed my life.
All because I invested my money to get more of what I wanted – my other two sources of power.
And that’s why I addressed money first, because in my mind, it’s just a vehicle to get you what you want – and more of what you want. And, I’ve been able to prove to myself over the last 9 years, that when I get more of what I REALLY want, getting more money is easy.
So what’s my point? What does money have to do with kettlebells?
Just to point out that everything costs money and but price and value are really two different things. The cost of my kettlebells is nowhere near the VALUE of them – of what I get out of them, of what they’ve returned to me.
So, take a good hard look at why you bought your kettlebell(s). What was it you hoped to achieve by buying your kettlebell(s)? And what is their value to you? Revisiting that buying decision will help you get more power out of your kettlebell(s).
I shared with you why I first bought my kettlebells – I’d love to hear why you bought yours so just drop a quick comment below.
Next time we’ll look at what I believe to be the second most important source of power.